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DISCOVERY & DEVELOPMENT
Working with artists that love this shit as much as we love music.
Our main focus is working with independent artists achieve their reality of making this their career. We look for potential, story, growth, intention, and who the artist is beneath the music. We don't farm talent, we build it. Protecting artists' creativity and allowing them to take art back into their own hands is our top priority. We take pride in our refusal to force conformity or complacency for the sake of popular pressure.
CONTENT ASSISTANCE
Using the algorithm to get the people's eyes on the product of your creativity.
One of the most challenging things of being an artist is figuring out your presence on social media. Getting your work out to the masses can feel like an overwhelming task. In search of some advice or a guiding hand? Contact us below to schedule sessions to learn and hone your skills in self-promotion and content creation.
BRANDING
Turning artistry into identity, and identity into connection.
Branding goes far beyond surface level image or aesthetics. fckNYCOT works to uncover and shape a true identity of an artist. One that reflects the artist’s true purpose, values, and creative intent. Branding, to us, is about giving people a reason to feel something, to believe in who you are, and to invest in your journey. We help artists articulate who they are at their core, and translate that into a cohesive presence that feels honest, distinct, and everlasting. When an identity is built with pure intention, support doesn’t come from trends or falsely engineered hype. It comes from genuine connection and trust that reaches the far corners of a potential audience.
MARKETING & PR
Intentional marketing. Purpose driven PR. Built for credibility, not clout.
Marketing and public relations are an extension of an artist's identity. We center our work on positioning artists and brands with clarity, integrity, and intention. We aim to make sure their message reaches the right audience for the right reasons. Rather than chasing current trends or fickle visibility, we focus on long term credibility, meaningful exposure, and strategic storytelling that reflects who you and your brand truly are. Through thought out campaigns, authentic connection, and strategically curated outreach, we help build trust, belief, and sustained support around your creations, not just attention for the moment.
CONTRACT NEGOTIATION
Fair terms. Fair leverage. Artist-first negotiations.
fckNYCOT works to provide assistance with contract negotiation. With a primary focus on protecting artists and the integrity of their work. Our approach focuses on curating safeguards for creative ownership, ensuring fair and transparent terms, and helping artists fully understand the long term impact of the written agreements they may consider during their career. By advocating for contracts that respect both the artist’s vision and their rights, we aim to help prevent exploitation and misalignment by the industry. Allowing artists to pursue opportunities with confidence while preserving the value, integrity, and future of their craft.